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Our goal is to educate, inform and empower eCommerce entrepreneurs and marketers to better understand how to build sustainable marketing systems and unpack concepts that may seem challenging. 

We will lean on topics around SEO and Email and spread out from there to cover how everything fits into a larger eCommerce ecosystem. 

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Episode 37: Predictions for 2026: AI Mode and the Year of Calm

In this episode, Tim and Robbie dust off the crystal ball to predict what’s coming in 2026 — from AI’s growing role in search and marketing to a cultural shift toward calm in a chaotic world. They unpack how Google’s AI mode will reshape browsing, how marketers will need to adapt to “AI-first” audiences, and why brands that create simplicity might stand out in the noise. It’s part tech talk, part trend forecasting, and a little bit therapy session.

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​​Episode 36: Humanizing Your Brand: Putting a Face Behind the Business

In this episode, Tim and Robbie explore the power of elevating real people within your brand to create more authentic, engaging, and trustworthy connections with your audience. They unpack how internal personalities—whether founders or passionate employees—can become brand ambassadors that fuel SEO, strengthen customer loyalty, and help businesses stand out in a faceless digital landscape. From B2B blogs to equestrian trade shows, discover how these human-centered strategies are reshaping marketing in today’s AI- and algorithm-driven world.

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​​Episode 35: From Click to Close: Why UX/UI Makes or Breaks SEO & Email

In this episode, Tim and Robbie dive into the often-overlooked connection between user experience (UX), design, SEO, and email marketing. While they don’t always “own” UX/UI directly, they show how it impacts every touchpoint in a customer journey — from how people land on your site through search, to the experience of clicking through from a beautiful email.

They share real-world stories of chaotic brand experiences, mismatched design rollouts, and the hidden traps that can tank SEO performance or kill an otherwise great email campaign. Along the way, you’ll hear practical advice on balancing form and function, aligning design with intent, and making sure your brand looks cohesive across every channel.

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​​Episode 34: The Lifetime Value of Content: How to Think Beyond ROAS

What’s the real return on content? In this episode of the Content Community Commerce podcast, Robbie and Tim dive deep into how one well-crafted blog post turned into a multi-channel powerhouse—generating revenue through email, boosting SEO, fueling paid ads, and driving social shares. Learn why good marketing doesn’t happen in a vacuum, how to collaborate across teams and vendors, and why messy attribution might just be a sign you’re doing things right. Whether you’re managing content, email, or paid media, this episode will help you better communicate content’s true value to stakeholders and get more from the assets you already have.

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​​Episode 33: Clarity Framework: How AI is Reshaping Search and Customer Journeys

In this episode, Robbie and Tim dive into the evolving landscape of search behavior in the age of AI. From conversational queries to AI-powered customer journeys, they unpack how businesses must rethink visibility, search strategy, and content integrity. Tim introduces the Clarity Framework—a strategic approach for future-proofing your brand in a world where large language models like ChatGPT, Gemini, and Claude are becoming the first touchpoints in decision-making.

Whether you're a marketer, SEO strategist, or business leader, this episode offers tactical insight into keeping your brand relevant as AI reshapes how people search, interact, and buy online.

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​​Episode 32: Your KPIs Are Broken: Rethink the Metrics of Success

In this episode, Tim and Robbie dive into the marketing measurement crisis sparked by AI overviews, disappearing clicks, and the evolving search landscape. They explore why traditional KPIs like traffic and ROAS are no longer reliable, how to approach brand visibility in this new era, and why it's time to rethink the metrics that define success. Packed with strategic insights and a few sacred cow jokes, this conversation is a must-listen for marketers trying to navigate 2025’s shifting digital terrain.

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​​Episode 31: Customer Journey 2.0: The Rise of AI-Powered Decision-Making

In this episode, Tim and Robbie dive into Part 2 of the Customer Journey Evolution series, exploring how buyer behavior is changing at the product-aware and decision-making stages. With AI tools like ChatGPT and Google’s AI Overviews becoming digital assistants, the path to purchase is no longer linear—or even human-led. The two marketers unpack research on generational behaviors, why trust and reputation are more crucial than ever, and how your brand can show up in curated AI recommendations. From B2B email capture strategies to TikTok-driven shopping spikes, they share what’s working now and what’s quickly becoming outdated. This sequel episode is packed with insights, practical examples, and a few jokes at Bill’s expense (sorry, Bill).

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​​Episode 30: Let AI Ride Shotgun: The 4 Stages of AI Adoption

In this episode, Tim and Robbie explore the four stages of AI adoption for marketers, from hesitant experimentation to empowering entire teams with custom GPTs. With real-life examples, practical tools, and plenty of laughs along the way, they break down how to thoughtfully integrate AI into your workflows without losing your human touch.

Whether you're still AI-curious or already building custom automations, this conversation will help you think strategically about where AI fits into your personal and professional routines and how to level up your productivity without burning out.

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Episode 29: Google’s AI Evolution: Winning with Entity Optimization

 In this episode, Tim and Robbie explore how Google is digging deeper than ever into your brand’s ecosystem—email behavior, sentiment signals, fulfillment performance, and everything in between. What started as a conversation about SEO “street cred” turns into a full-scale examination of how Google’s recent changes affect visibility, ad performance, and brand trust.

As marketers, it's time to think beyond keywords and start paying attention to the broader signals that define your online reputation. Whether you're just launching your brand or running a legacy operation, this episode will help you understand how Google’s increasingly comprehensive data views shape your success.

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Episode 28: SEO Misconceptions Uncovered: Beyond Keywords and Backlinks

In this episode, we’re diving into part two of our series on marketing misconceptions, and this time, we’re tackling the ever-evolving world of SEO. Whether you think SEO is all about keywords, backlinks, or something you can “set and forget,” we’re here to bust the myths and set the record straight. Tune in to unpack what SEO really is, how it’s changed, and how you can leverage it to grow your brand and drive organic traffic.

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Episode 27: From Problem to Purchase: Customer Journey 2.0

In this episode, we're unpacking the evolving customer journey and how it's transforming the way consumers make decisions. With buyers engaging across multiple channels and platforms, it’s more important than ever for marketers to stay adaptable. Join us as we discuss timeless strategies, insights, and tools that help brands connect meaningfully in a rapidly shifting landscape. Let’s dive into what it takes to truly meet customers where they are!

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Episode 26: Email Marketing Myths Debunked: Why It’s Still a Powerhouse

In this episode, Tim and Robbie dive deep into the world of email marketing, tackling some of the biggest misconceptions that might be holding your business back. From the age-old myth that “email marketing is dead” to the belief that bigger lists are always better, they break down the most common misunderstandings and offer expert insights on how to elevate your email strategy.

Whether you’re overwhelmed by the idea of creating perfect, beautifully designed emails or stuck in a rut of endless promotional offers, this episode will show you how to shift your focus to what truly matters: building meaningful, personalized connections with your audience. Get ready to learn how email, when done right, can be a goldmine for your business!

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Episode 25: Beyond the Inbox: Investing in Email Marketing That Works

In this episode, we’re diving deep into a topic that can be a game-changer for your e-commerce business – investing in email marketing. From why it’s not as ‘free’ as it seems to the best strategies for building a truly effective email marketing system, we’re breaking down everything you need to know. Whether you’re just starting out or looking to scale up, this episode will give you the insights to turn your email campaigns into a revenue-generating machine. Let’s get into it!

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Episode 24: How Much Should You Invest in SEO? A Strategic Guide for Long-Term Growth

In this episode, we take a closer look at a critical decision for businesses today—”How much should you invest in SEO?” From exploring the long-term benefits of SEO to comparing in-house versus outsourced strategies, Tim and Robbie break down the key factors that influence the success of your SEO efforts.

Whether you’re a growing brand or an established company looking to optimize your marketing spend, this episode offers valuable insights to help you make informed decisions in the ever-evolving world of SEO.

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Episode 23: Omnichannel Content Strategy: Maximum Reach & Engagement in E-Commerce

In this episode, we’re diving deep into the world of omnichannel content. As brands look to reach customers across multiple platforms, developing a seamless content strategy is more important than ever. We’ll explore how businesses can leverage different channels—online and offline—to create consistent, engaging content that drives sales and enhances the customer experience.

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Episode 22: The Impact of UX on E-Commerce Success

In today’s fast-paced digital world, creating a seamless user experience (UX) can make or break your online business. From navigating websites to engaging with emails, every interaction matters. If your users encounter a confusing or unpleasant experience, they’re unlikely to stay, explore, or make a purchase. More than ever, businesses must focus on UX as a key driver of success, especially in areas like SEO and email marketing.

In this episode, we’ll explore how improving your UX can enhance your website’s performance, increase engagement, and ultimately boost revenue—while keeping your customers coming back for more.

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Episode 21: Navigating Algorithm Changes: Long-Term Strategies for Marketers

 In this episode, Tim and Robbie explore how Google is digging deeper than ever into your brand’s ecosystem—email behavior, sentiment signals, fulfillment performance, and everything in between. What started as a conversation about SEO “street cred” turns into a full-scale examination of how Google’s recent changes affect visibility, ad performance, and brand trust.

As marketers, it's time to think beyond keywords and start paying attention to the broader signals that define your online reputation. Whether you're just launching your brand or running a legacy operation, this episode will help you understand how Google’s increasingly comprehensive data views shape your success.

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Episode 20: ORKs for SEO: From Soakers to Search Leaders

In this episode, Tim and Robbie dive into the world of SEO, focusing on how to effectively set and track OKRs (Objectives and Key Results) for your SEO strategy. They introduce a new concept called “Soakers” to describe the big, impactful SEO goals that businesses should aim for. The conversation covers everything from the basics of OKRs to the nuances of SEO strategies, including how to manage expectations, track progress, and know when it’s time to pivot. Whether you’re new to SEO or looking to refine your strategy, this episode offers valuable insights into building a successful SEO framework that aligns with your business goals.

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Episode 19: Website Migration: From Old To New

Website migrations can be a daunting task, but with the right approach, they can also be a catalyst for growth. In this episode, Tim and Robbie share their insights on how to navigate this complex process. From choosing the right CMS to managing the impact on SEO and traffic, we’ll cover everything you need to know. Join us as we demystify the world of website migrations and help you avoid common pitfalls.

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Episode 18: The Trojan Horse Strategy: Earning Attention Through Content

In a world flooded with noise, how do you capture and keep your audience’s attention? Learn how to use content as a Trojan Horse to earn your audience’s attention, ultimately leading to conversions. From crafting irresistible content to building loyal communities, we’ll equip you with the strategies and tactics to succeed in today’s competitive marketplace.

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