In this episode, Tim and Robbie dive deep into the challenges of staying consistent in a world full of distractions. They share their personal experiences of falling off the content wagon and offer practical solutions to help you get back on track. Discover how to overcome burnout, reignite your creativity, and create content that resonates with your audience.

In this episode, Tim and Robbie dive into smart strategies for off-season marketing, covering how to stay connected with your audience, keep content flowing, and plan ahead for peak seasons. They explore ways to provide value even when customers aren't in buying mode, including creative ideas for email, SEO, and social. Plus, hear why the off-season is the perfect time to experiment, recycle content, and draw inspiration from unexpected places (yes, even Taylor Swift).

In this episode, Tim and Robbie unpack how ChatGPT has evolved from novelty to powerhouse, especially when used with strategy and nuance. Tim shares how he overcame early skepticism and now treats GPT-4 and 3.5 like two wildly different teammates, one a precise academic, the other a creative free spirit. From boosting SEO to prepping interviews, and even naming babies, they explore how marketers can leverage AI to work smarter, not harder.

In the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry discuss the importance of staying up-to-date with the latest technologies and approaches as a marketer, and the need to be data-driven and willing to learn in order to stay ahead of the curve. They emphasize the necessity of embracing new technologies, while also urging caution in order to avoid becoming irrelevant. But what happens when the technology doesn't quite work out as expected? Tune in to find out!

In this episode of the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry explore the irony of finding the perfect balance between too much and too little content to determine the optimal amount of content to drive both SEO and engagement.

In this episode, Tim and Robbie unpack Robbie’s visit to SXSW and what it revealed about the future of marketing. From the rise of AI-powered creativity and shifting data privacy norms to mind-blowing biometric engagement tools, they explore how marketers can adapt to evolving technology without losing their human touch. They also dig into the collapse of perfect attribution, the increasing value of first-party data, and why today’s marketers need to think more strategically than ever. Packed with big ideas, real talk, and a few laughs, this episode offers a glimpse of where marketing is heading and how to stay ahead of the curve.

In this episode, Tim and Robbie dive into the chaos and complexity of marketing attribution, why it’s messier than ever, and what to do about it. They break down why platforms like Google Ads, Klaviyo, and GA4 often give conflicting data, how privacy changes and walled gardens are disrupting clarity, and why marketers need to shift from chasing perfect attribution to focusing on big-picture metrics like customer acquisition, retention, and lifetime value. Packed with humor and honest insights, this episode is a must-listen for anyone trying to make sense of the numbers and still do great marketing.

In this episode, Tim and Robbie dig into the often-overlooked art of marketing reporting, exploring how to measure what matters, communicate results clearly, and avoid getting lost in the weeds. They discuss how to align reporting with business outcomes, create simplified and consistent reports that clients actually understand, and balance performance metrics with long-term growth. From SEO and email to B2B and e-commerce, they share practical strategies for tracking what’s working, what’s not, and how to prove marketing's value without overwhelming your audience or yourself.

In this episode, Tim and Robbie break down how to prioritize your marketing budget across different stages of business growth, from scrappy startups to mature brands. They explore the balance between paid and organic channels, the importance of building a long-term foundation while still driving short-term results, and how to create a marketing ecosystem that isn’t vulnerable to sudden platform changes. You’ll learn how to invest in the right channels for your audience, why experimenting early matters, and how to build a three-legged marketing stool that can weather anything from algorithm updates to ad platform volatility.

In this episode, Tim and Robbie break down the Hygiene, Hub, and Hero content framework—a go-to strategy for building consistent, scalable marketing across email, SEO, and social. You’ll learn how to structure a content calendar, prioritize high-ROI categories, and create content that keeps your audience engaged without burning out your team.

In this episode, Tim and Robbie dig into the content flywheel — what it is, how to build one, and why it’s more of a process than a campaign. They talk about what it takes to create content that doesn’t just sit on your blog, but drives traffic, builds trust, and creates revenue through strategic distribution. From launching new content to recycling evergreen hits, they walk through how to get the flywheel turning, and how to keep it going once it’s moving.

In this episode, Tim and Robbie unpack why understanding your customer’s seasonal behavior isn’t just smart—it’s essential. From swim trunks in summer to snow gear in winter, they break down how brand seasonality, customer mindset, and strategic content planning all come together to drive revenue.

In this episode, Tim and Robbie dive into how to align your content strategy with every stage of the customer journey—from problem-aware to product-aware. They share real-life examples, like a memorable Instagram ad for glasses that "actually stay on your face," and break down what makes content effective at different touchpoints.

In this episode, Tim and Robbie continue their conversation on audience building, diving deep into what it really means to own your audience in the world of e-commerce and content marketing. They explore how to move beyond rented attention and start cultivating long-term customer relationships through segmentation, automation, and truly human-centered content. Whether you're just starting out or already have a growing list, this episode is full of tactical advice on email marketing, lifecycle messaging, and how to turn one-time buyers into loyal brand advocates.

In this episode of Robbie and Tim explore how to get more value from the content you’ve already created. From blog posts and email flows to social and SEO, they share real-world examples and practical tips for repurposing content across channels. Learn how to refresh, reframe, and reuse your best work—so it keeps driving traffic, engagement, and revenue long after it’s published.

In this episode, Robbie and Tim dive into how brands can build, not just borrow, the right audience through strategic, value-driven content. Tim shares a real-world client success story from the CBD space, where a single blog post sparked high-value inbound leads and positioned the brand as a go-to resource. The duo unpacks the difference between renting, building, and owning an audience, why consistency trumps intensity, and how to create content that educates, entertains, and converts.

In this episode, co-hosts Robbie Fitzwater and Tim Lowry introduce themselves and give an inside look at what to expect in the Content Community Commerce Podcast.